It was the height of the Covid-19 pandemic. We were at the cusp of the first UK lockdown. Photographer Sophie Sheinwald had been intensely moved by the national surge of appreciation towards the NHS carers. She rediscovered portraits NHS workers, that were exhibited over 20 years ago and an ideas sparked. What if she gathered portrait photographers across the UK to highlight these incredibly vital people with beautiful portraiture?
She immediately put out a call on Facebook Live to invite like minds and was inundated with messages.
The 2020 Vision Project was born.
The 2020 Vision project is a UK nationwide collective of portrait photographers creating beautiful portraiture of healthcare professionals, who've worked through the Covid-19 pandemic.
Each photographer was asked to capture the person BEHIND THE MASK to portray human connection, using their individual style. Alongside this was capturing the story of what it was like for them, during the tsunami of service to the nation.
The aim is to produce historic tributes across the UK with selected photos to be exhibited for public viewing. The first of these, showcase to mark 6 months since UK Lockdown September 2020.
Sophie Sheinwald has been enjoying running the 2020 Vision Project since the idea sparked. She's managed to build a wonderful talented collective of UK photographers out of the hundreds of enquiries that came in. She's also been brought to tears from reading the incredible stories of the firsthand experiences of healthcare workers.
Sophie is a published, award-winning photographer and visual storyteller with over 20 years of experience in the visual arts. Her career spans brand and event photography, public art, directing and video production. She’s also the co-creator of Generation Share, the visual storybook showcasing global changemakers, which was on the Forbes top 5 isolation must-reads.
She's very proud of what's been achieved so far with this wonderful collaboration!
Dave Archer joined the 2020 Vision Project team in November. Dave was selected as one of the UK photographers in July 2020 and soon became a big asset to the team. He said that he'd been looking for a project like this to take part in and was happy to offer his expertise.
Dave Archer is an award winning and published commercial photographer, Nikon and Lastolite Brand ambassador and worked with some amazing people. He also has 25 years of experience working with small and large businesses to develop their brands, direction and business goals. We welcome him as an asset to the team.
Verity Payne joined the team when she heard about the 2020 Vision Project through working with our Bedford photographer Tara Gillen. Verity was so taken by our project, she managed to get some great coverage for us on BBC Look East. The Behind the Mask' BBC report on November featured interviews with Tara along with healthcare workers, midwife Caitlin Evans and carer/dancer Bethany Bean and their beautiful portraits.
Verity runs Sphere PR which supports vegan, ethical and sustainable businesses to raise their profile through PR, social media and SEO. With 15 years’ experience in digital marketing and communications, she’s delighted to be able to put her skills towards raising awareness of excellent initiatives like the Vision 2020 Project.
Special Thanks to Horizon
During the first lockdown in March 2020, Brighton Horizon founder Annie Murray spotted Sophie Sheinwald's FB post asking for photographers to join her. Annie decided to come on board to help build the project.
Charitable organisation Horizon, was instrumental in getting Arts Council funding for the 2020 Vision Project. Horizon provides film and photography workshops for people in recovery from addiction and we have been very grateful to have had her support.
Annie is also the owner of Brighton-based, socially minded film production company, Edit Sweet Ltd. Focusing on people before profit.
Annie is back running her business and charitable trust. She has also contributed to the project with beautiful portraiture of healthcare workers, which was exhibited in our September 2020 exhibition showcase.